Warner Music Group (WMG) has recently announced Andy Ma as the new Chief Commercial
Officer for Greater China. In this newly created role, Ma will remain as SVP, Commercial &
Business Development for Greater China and Southeast Asia.
In both roles, he will report into Simon Robson, WMG’s Asia President. He will be responsible for spearheading the music company’s commercial expansion and working in the China senior leadership team alongside Sam Chen, CEO, Warner Music Greater China, who oversees A&R activity in the market. In addition, he will work alongside Calvin Wong, Warner Music Group’s President for South East Asia, Hong Kong and Korea, on business development projects in Southeast Asia.
In his new role, he will look at a full range of commercial opportunities in China, from tie-ups with independent labels to brand partnership deals, as well as joint ventures with other companies and maximising the potential of 360-degree agreements with artists.
Andy Ma joined WMG in 2011 as VP for New Media for Warner Music Hong Kong, before becoming SVP, Commercial & Business Development, Greater China and Southeast Asia in 2015.
In this role, he was instrumental in developing WMG’s partnership with Chinese internet giant Tencent, which is licensed to distribute the company’s repertoire in mainland China, as well as making it available on its own platforms, such as QQ Music. He also developed partnerships with China Mobile and other China telcos, in addition to video and IPTV content suppliers.
He has also been at the heart of WMG’s licensing partnerships with other major Asian digital music services, including Taiwanese-based KKBOX and South Korea’s MelOn.