Tuned Global launches NADA KITA – a shared-business model providing music services that may actually work and share the profit pie, fairly.
Tuned Global partners with Indonesia’s biggest local independent music labels to launch Nada Kita – a free music app in the hope to fight against piracy in Indonesia.
Supported by partner brands and advertisers, Nada Kita provides Indonesian people with free unlimited access to the local music they love, while giving brands a great opportunity to engage in new and innovative ways with their consumers.
While we continue to hear the scuffle between the giant music provider, Spotify and Universal Music Group, here goes one partnership that may actually work.
Labels that partnered with Nada Kita like many other services that we now see on the market are monetising their music content based on a shared revenue model, also sees it partner with SPC Mobile, which has pre-installed the music app on their new devices.
Nada Kita’s playlists are curated by Indonesian music experts. Crucially, it is the solution to music streamers’ biggest concerns – data consumption and cost. It’s a free app supported by brands and has been highly optimised not to waste users’ data – watching five music clips on YouTube consumes the same amount of data (~60MB*) as listening to 83 music tracks on Nada Kita.
Partner labels including Musica Studios or Nagaswara, will also allow brands to be associated with exclusive music events and new releases via the app. Advertisers can sponsor stations and use highly targeted audio ads on the platform, through Triton’s mobile advertising technology.
“Nada Kita provides extraordinary opportunities for labels and artists, and has allowed us to stream our extensive music catalogue to Indonesian music fans, helping artists connect with fans in a more personal way, while monetising our content whilst enabling us to partner with brands,” said Gumilang Ramadhan, Managing Director, Musica Studios.
“We are very excited to launch Nada Kita in Indonesia. We want to partner with brands and labels to increase engagement in order to drive additional revenue for the music industry and to create more relevance for music fans, while sharing the risks. We’re already talking to a number of telcos, banks and retailers in Indonesia about this unique proposition,” said Con Raso, Managing Director, Tuned Global.
The Nada Kita pre-release app is available now on all new SPC Mobile smartphones and on Google Play as well as the Apple App Store. New features, content and a few cool exclusive deals for brands and specific venues will be added in the next few weeks.