7 Speakers you absolutely need to catch at All That Matters 2016

7 Speakers you absolutely need to catch at All That Matters 2016

All That Matters, a brand of industry-based conference, is organising one of its most compelling conference to date. Combining all of its conferences under the roof of Marina Bay Sands in one single week, its placed itself in one of the most techy months in Singapore events calendar plus leading towards the busiest weekend in sports entertainment – the F1 Grand Prix.

For those of us from the music side of things, we are in for another bigger treat. Music Matters is not a stand alone conference anymore; delegates and conference attendees get to attend music related discussions happening at Digital Matters, Marketing Matters and Sports Matters. These conferences happen simultaneously next door included some of the most prestigious venues surrounding Marina Bay Sands and Singapore – ArtScience Museum, Grand and Sands Theatre at MasterCard Theatres with evening programmes at Clarke Quay and Millian.

With the focus on China, digital monetisation and technology surrounding the music industry, MNA puts together, exclusively, some of the most influential keynote speakers who will be attending All That Matters 2016.

Andy NG, QQ Music, Tencent

This big time industry celebrity leads and pioneers a leading and successful business model for the largest music industry to date, if not at par, with the US. QQ Music is now China’s largest streaming music platform that boasts over 10 million paying subscribers. Prior to joining Tencent, Ng was the Head of Content Partnership and Entertainment at Nokia (Greater China region). He also held senior positions in companies such as U.S Yahoo, AOL and Hong Kong PCCW Limited.

The Band: The Pentatonix

If you come to the conference expecting a live performance from these multi-platinum recording artists, be ready also to hear some of the most success stories made in the history of the music industry. Pentatonix, to date, have sold over 3.2 million albums in the U.S. Alone; received two Grammy Awards; amassed over 1.5 billion views on YouTube with over 10.5 million subscribers and a special appearance on Pitch Perfect 2. Their first single was viewed over 18 million times on YouTube. Their album – That’s Christmas To Me – was certified double platinum by the RIAA and features ‘Dance of the Sugarplum Fairy’, their recent 2016 Grammy winning track.

The Future of Entertainment Streaming Video: Sam Toles, Vimeo

Ever thought that music nowadays cannot live by itself anymore. Visual entertainment is exactly how it enchance the full musical experience. Sam Toles leads Vimeo as Head of Global Content Acquisitions and Distribution and leads the Content, Audience Development and Operations teams for Vimeo’s On Demand business. Previously before joining Vimeo, Toles was in theatrical marketing with New Line Cinema and Warner Brothers and home entertainment marketing roles at Paramout Pictures and Rhino. Unsettling as it may sound, digital and visual entertainment cannot be separated from music anymore.

Arthur Fogel, Live Nation Entertainment

The king that has the know-it-all on touring artist internationally, Fogel has generated over $280 million in box office revenue from 185 shows that was performed to over 2.6 million concertgoers in 2015. He has toured with the likes of U2 and Peter Gabriel. Hear Fogel on touring insights and the development of the global footprint especially in Asia.

Denis Handlin, Chairman & CEO Australia & NZ, President Asia, Sony Music Entertainment

As a music industry executive who has been in the field for over 40 years, this well respected and successful man will be sharing the future of the music and entertainment business and how to remain afloat in the world’s fastest changing industry. This is the guy who has seen the rise of vinyls to the most recent convergence from physical publishing, download to digital releases.

Paramdeep Singh, Co-Founder & Executive Chairman, Saavn

What is India up to now and the status of its most upcoming streaming services will all be revealed by Paramdeep who has over recent years taken the India music scene by storm and plays a key role in expanding Indian music around the globe.

Andy Lykens, Netflix

Netflix is gradually making its entry into the Asian market. Lykens, Manager Marketing Music from Netflix will be disucssing the role of music in promoting the Netflix brand and programming of its content.


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