Come November 10, Mumbrella’s Marketing Summit will play host to marketers from the industries including music, television, radio, film, publishing and the wider entertainment world together at The Chauvel in Sydney, Australia.
Local and international brand owners including marketing experts will use this opportunity to connect and gain key insights to the trends and issues surrounding the region.
Some of the key music industry leaders attending this event include global head of new business for Universal Music Group – Olivier Robert-Murphy. One of the most influential leaders in the Australian music industry – Michael Gudinski – the Godfather of Australian Music – will be interviewed by Stuart Coupe, the former band manager of the Hoodoo Gurus and Paul Kelly.
The programme will also include major elements of entertainment marketing, from how to use the power of social media to market a brand; how to work with branding strategies; newest innovations in AR and VR; collaborating with brand partners; to engaging and keeping audiences.
Editor’s choice from the event includes the panel ‘Harnessing the Power of Social’, which will see executives from the TV, film and music industries share how brands are being reinnovated through social media. Music executives invited to the panel include Jennie Sager – Global Chair of Music / Head of Music & Entertainment, Twitter and Alli Hodge, Head of Artist & Label Marketing, Jaden Social.
Seven Network, OMD, 20 th Century Fox, BBC Worldwide, Twitter, ARN, Optus, Opera Australia and Nova Entertainment will also presenting at the summit.
For full list of programmes at Mumbrella’s Entertainment Marketing Summit, please click here.