Music distribution services are gradually emerging and highlighting their very own features to attract various demands and needs. As for Soundrop, it recently announced their return with their digital-first distribution for the YouTube users after being acquired by CD Baby.
Distribution is often an afterthought by recording artists, and they have adopted the single as their format of choice. At the same time, other artists have moved to a singles model to keep up with the newsfeed pace and bite-sized consumption of online society.
Soundrop makes it ridiculously easy for the artists to get their work out there, with no upfront expense, solely distributing the tracks to the top five digital outlets: Apple Music, iTunes, Spotify, GooglePlay, Amazon, and Deezer. The service will expand in 2017 to include Pandora and YouTube (monetization via Content ID and Art Tracks videos), among others.
Integrating cover song licensing as well, making it easy to acknowledge collaborations and assigning payment shares to people involved in each track. Its fee model is straightforward: 15% of any revenue, even for cover songs.
“This is a light, quick, easy way to get music out there, to places like Spotify, Apple Music, Deezer, and Amazon,” says Zach Domer, Soundrop’s Brand Manager.
At its peak, it was generating hundreds of millions of streams on Spotify, thanks to an avid user base. When Spotify switched app strategies, so did Soundrop, moving to serve digital- and single-first artists. “Soundrop was first about connecting listeners to music on the most popular streaming platform,” Domer explains, “and now it’s connecting artists to listeners directly.”
With a strong supporter base on Patreon, they were first released on YouTube with a strong following in the EDM and game music scenes.