WebTVAsia & Prodigee Media To Open Second Day of Echelon Malaysia

Fred Chong, GROUP CEO of WebTVAsia and Prodigee Media to open Echelon Penang Malaysia

Desmond Ngai, Vice President, Strategy & Partnerships of WebTVAsia & Prodigee Media will open the second day of Echelon while his partner from WebTVAsia Fred Chong, Founder and Group CEO will conclude the event with a presentation.

An established songwriter, music producer and multi-genre creator, Chong founded Prodigee Media in 2005 as a multi-platform business in film, TV and music production that later on expanded to artiste and events management, which drives marketing and promotion through the rise of digital media.

With experience in digital marketing, Chong ventured into the Multi-Channel Network business forming WebTVAsia in 2013 and saw the opening of more offices being opened in Thailand, Singapore, Japan, Vietnam, China and Taiwan. The award-winning producer has gained multiple awards through his contribution to the entertainment industry including the Outstanding Music Producer of the Year 2008 by British Culture Committee. Since then, he had also gained recognition by receiving the International Effie Awards 2009 for curating Asia’s first ever online concert, Asia Dragons Awards 2012 for Best Integrating Marketing Campaign, as well as National Film Development Corporation (FINAS)’s Malaysia Film Festival Special Achievement Award 2013.

Desmond Ngai is also a well-seasoned consultant and professional. His involvement in the media and entertainment industry in Asia-Pacific since 2007 gained him trust among his peers and partners and remains a vital cel in the development of the WebTVAsia brand since its auguration where he co-founded with Fred Chong and Soon Seng Chu.

Prior to his stint at WebTVAsia he was Head of Investment at Malaysian government agency Multimedia Development Corporation (MDeC) where he led Foreign Direct Investment (FDI) promotion of the nation’s creative multimedia sectors. Ngai has also worked with Media Prima, Endemol and Total Sports Asia.

Echelon is a digital platform turned conference that engages over 6,000 industry leaders and professionals and conferences founded to give startups opportunities to grow and make a difference in the digital world. The event, held on the 12 and 13 April, features a two-day technology and business conference and was founded with the objective of giving every startup a winning chance, the Echelon ecosystem has extended from a platform to be a full-fledged event that provides premium resources from world-class influencers, cross border business interactions and networking opportunities that keeps the industry engaged all year round.

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