SOTX Conference on Popularity of Hip Hop, Streaming & Opening of China Market

Sound of the Xity Beijing China International Music Conference and Festival

Sound of the Xity is back this week with a four-day festival showcase and conference at venues including Modernsky Lab, School Bar, Tango and Yugong Yishan around the DongCheng District in Beijing. Apart from the attendance of over 1,000 representatives from within China and abroad, the festival part will also see 12 local and international artistes of varying styles and genre showcase their best. Headlining acts include Danish electronic artist Trentemøller, Asian hip hop electronic music representative DJ Krush, world renown member of punk rock band Ramones Marky Ramone and indie band Pg.Lost.

Conference panelist will be tackling some rather new topic among music conference and for the first time, the topic on how artiste could penetrate a new market such as China. Ultimately, a joint effort from various countries wishing to participate in a significant process such as the China market. Moderated by Eric De Fontanay, the panel on ‘How to Enter A New Market Through Showcase Festivals’ will include executives and founders of some of the world’s most famous showcase music festivals such as SXSW, Womex and The Great Escape.

Marky Ramone of The Ramones to perform at SOTX
Marky Ramone of The Ramones to perform at SOTX

With over 200 music festivals held in China alone each year, festival line-ups are fast churning out similar artists and becoming monotonous. In ‘How to Make Line-up for Top Festivals’, panelist from EXIT, Glastonbury, Roskilde, Wacken and other music festival organisers share their story on methods of selection, rules and the development of their festival line-ups.

Sylvain Delange, Head of Sales of Believe Digital and Priya Dewan, Asia Director of The Orchard are both experts from the world of music distribution agencies and dealing with income from copyright and licensing. Let them tell you how online music distribution works.

The popularity of Chinese Hip-Hop is rising phenomenally over the last two years fast becoming a new genre of the Liao Yuan trend. In ‘Tracing Phenomenal Rise of Chinese Hip-Hop‘ the Asian-only panelists consist of world famous Chinese hip hop rapper J-Fever; Longjing Rapper member 孙旭 AKA Ghost; hip hop fusion founder Come Lee; and MTA Festival founder CheiZak will be moderated by Music Business China Founder and Editor-in-Chief Lucy Dong.

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