Rise of Asia Forum to include Executives from Tudou, Alibaba Digital Media & Business Group #VFA2017

Viral Fest Asia's second edition was held in Bali, 2016 saw over 8,000 fans

Rise of Asia Forum is returning as part of Viral Fest Asia’s programme that will be discussing some of the most vital challenges and issues faced in Asia’s content and e-commerce market. The forum sees a by-invite only list of top executives attendees before the start of Viral Fest Asia’s two-day concert that will be seeing top viral artists such as Rain, Son Thung M-TP, Namewee and many more artists from the region perform to its audience at Show DC in Bangkok.

Rise of Asia Forum seems to be tackling issues surrounding revenue models and strategies that have made its mark in e-commerce scene in Asia. One of its specially curated panels that has caught our interest include a session: Opportunities & Influences of China Media Entertainment Sectors in Asia with Eva Lin – Snr. Director, International Contents Cooperation of Tudou from the Alibaba digital Media & Business Group, China; Andrew Chan – SVP Digital & Business Development from Sony Music Entertainment for Greater China; and Lee Hua Ling – CEO of WebTVAsia for China.

Panelist attending Rise of Asia Forum, Viral Fest 2017
Panelist attending Rise of Asia Forum, Viral Fest 2017

The fact that this forum comprises of mainly executives surrounding the ecosystem in Asia made it as one of MNA’s most engaging panel for 2017 simply for its highly relevant content. Themed ‘Bridging Content & Commerce in Asia’, the forum is personally hosted by Fred Chong, the Group CEO of WebTVAsia who had also hosted one of Echelon’s very first event in Malaysia in 2017.

Other executives attending the forum include Snr. Director, Corporate Strategy & Development of Tencent, China – Grace Yun Xia; Director of Global Strategic Partnership & Creative Content of HTC, Taiwan – Angus Chan; Managing Partner of 500 Startups, Thailand – Krating Ponpool; CMO of Lazada, Thailand – Baptiste Le Gal and many more others.

The forum hopes to establish a stronger relationship between content providers and marketers and strives to be a platform to engage ideas towards a stronger and united pool within the Asian media entertainment market. For more info regarding Viral Fest’s lineup, please click here.

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