With over 90% of booth space already booked, Music China, a prominent music trade event, is set to take place from 11 – 14 October 2017 at the Shanghai New International Expo Centre. Benefiting from China’s promising MI market, the 2017 show is expected to exceed last year’s scale and expands to 11 halls covering 125,000 sqm of exhibition space (2016: 112,000 sqm in 10 halls).
China’s 13th Five-Year Plan (2016 – 2020) has positioned the cultural industry as one of the key pillars of the national economy and highlighted the importance of the music industry’s development. Backed by the government’s initiatives and astounding purchasing power of Chinese consumers, the country’s demand and expenditure on musical instruments will continue to grow.
According to a report from the Economist Intelligence Unit (EIU), an advisory services provider, China will become a middle-class society by 2030. The rising disposable income has also brought about a shift in consumption patterns from necessities to cultural activities such as learning musical instruments and attending art classes.
The market size of cultural activities is expected to grow to RMB 80 billion (approximately USD 11.6 billion) in 2018, according to data revealed by a Beijing-based research company, Zhi Yan Market Research Ltd.
“Over the past 15 years, with the joint efforts from the organisers and support from the music industry, the fair continues to grow in scale and content to help exhibitors capture the emerging business opportunities,” commented Judy Cheung, Deputy General Manager of Messe Frankfurt (Shanghai) Co Ltd.
The early confirmation of numerous industry leading brands at Music China is a strong testimony of their confidence in the promising music market. This year, the piano sector will occupy two halls with a strong line-up of international and reputable European brands including Bluethner, Estonia, Fazioli, Petrof, Samick, Sauter, Schimmel, Seiler, Steinway, Yamaha and more.
Other globally renowned brands which reserved booth space for the upcoming edition include: ABRSM, Alfred, BAM, Buffet, Casio, D’Addario, EKO, ESP, Fender, GEWA, Hsinghai, Ibanez, Jinbao, Kawai, LTD, Marshall, Medeli, Music Sales, Pearl River, Roland, Schott Music, Tama and Taylor.
Apart from world-class exhibitors, Music China 2017 will once again feature 10 international pavilions and groups from Belgium, the Czech Republic, France, Germany, Italy, Japan, the Netherlands, Spain, Taiwan and the UK. They are all geared up to present their unique strengths and state-of-the-art instruments from their respective regions.