DJI, the world’s leader in civilian drones and aerial imaging systems recently announced its partnership with South Korea’s top production house, Zanybros, taking video content creation to new heights with DJI’s aerial and camera technology. Their first collaboration – a music video for the popular K-pop girl group Gfriend – has already garnered 22 million YouTube views in just three weeks.
The strategic partnership will see DJI providing hardware and technical support to Zanybros’ future filming and production projects. There are also plans to collaborate on training programs for professionals especially those in the music and entertainment industry, to explore new and creative ways to produce K-Pop content.
Fusing the technical knowledge and creativity from the two leading industries in areas of aerial content production and professional filmmaking, the Koreans has a futuristic approach and are leading the industry towards using h some of the best drones in the world.
“The Korean Wave has evolved from a regional development into a global phenomenon, and a lot of this has to do with the proliferation of film, music, and online video content,” said Tae-hyun Moon, DJI Director of Brand Marketing and Operations.
“Music videos aren’t just about the people on screen, they’re also about the setting and where the story takes place. By using the DJI Inspire 2, we were able to capture the vast beauty of our surroundings and lend context to the whole story. The drone set-up was fast and easy, and we were able to capture incredible aerial shots in just a few takes,” said Zanybros CEO and film director Jun-hong Kim.
Zanybros is a production company specializing in music video and commercial filmmaking. The company has evolved to become one of the most influential creative agencies of the Korean Wave. Some of their most iconic K-pop music videos include Girls’ Generation’s “Lion Heart,” Taeyeon’s “I,” Exo’s “Overdose,” and Hyuna’s “RED.”
DJI also released a behind-the-scenes featurette of the “Love Whisper” video with members of the Zanybros production team sharing their experiences about the project as below: