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Tag: Universal Music

The Goldfish Syndrome is Forcing the Music Industry To Evolve

While the music industry, just like many other industry online, is facing challenges in digitizing and distributing music online, labels and music marketers are increasingly looking into new ways that would market music effectively, which is also due to an increasing number of artists and producers churning out new works…

Google’s Interest to Acquire SoundCloud

After the recent whisper over Spotify’s interest to acquire SoundCloud, some speculated the end is drawing near for the loss-making streaming platform. Since the recent revelation of Sony and Universal’s stakes with the Berlin-based company, we’ve also heard about Google’s interest in snapping up SoundCloud, which now boasts more than…

Marketing Summit invites Music Executives as Speakers

Come November 10, Mumbrella’s Marketing Summit will play host to marketers from the industries including music, television, radio, film, publishing and the wider entertainment world together at The Chauvel in Sydney, Australia. Local and international brand owners including marketing experts will use this opportunity to connect and gain key insights…